Search Engine Optimization

On-page SEO involves optimizing various elements within a web page itself to improve its relevance to specific keywords and enhance its usability for both search engines and users. It focuses on factors directly within your control on the webpage, such as content quality, HTML tags, and overall user experience.

• One of the primary features of on-page SEO is optimizing content for relevant keywords.
• On-page SEO also involves technical optimization aspects such as improving page speed.

Off-page SEO primarily involves activities that aim to improve the authority, relevance, and popularity of your website through external factors. Unlike on-page SEO, which focuses on optimizing elements within your website, off-page SEO focuses on increasing your site's credibility and trustworthiness in the eyes of search engines and users across the web.

• Perhaps the most well-known aspect of off-page SEO, link building involves acquiring backlinks from other websites to your own.
• Social media platforms play a significant role in off-page SEO by increasing brand visibility, driving traffic to your website